The NEW Palisades Tahoe!
September 28, 2021
Welcome to Palisades Tahoe.
The name is new. The legend continues.
[Olympic Valley, Calif.] Sept. 13, 2021 was the day that Palisades Tahoe introduced its new name and logo that honor the resort’s history as a land of legends. The home to freeskiing pioneers, Winter Olympians and cultural icons across more than seven decades of ski history. Inspired by the sheer granite faces and chutes that compose this otherworldly terrain, the Palisades Tahoe name is a result of the collective experience of a fiercely loyal community. This mountain is united around a shared place that has fascinated and exhilarated for generations. This change will bring both mountains of the former Squaw Valley Alpine Meadows together under one unified name.
More than one year ago, they came to the conclusion that it was time to change our name. The reasons were clear—the old name was derogatory and offensive. It did not stand for who they are or what they felt they represented. And they could not in good conscience continue to use it. So they began a long and difficult process.
They spoke extensively to the local community, heavily researched local history, and went through countless rounds of creative exploration. They dug hard and deep to find a name and identity that would do justice to this place and its legacy.
No matter how far they pushed, they kept coming back to something close to our hearts. A place that has helped define not only our mountain and the people who call it home, but the sport itself.
They are very proud of our resort’s new name. It encompasses both of the mountains, captures the individuality of our people, and welcomes all guests to take part in our new chapter.
The NEW LOGO for Palisades Tahoe
Vital to both the history of Olympic Valley and the Washoe people, the Eagle is a legendary symbol of freedom that keeps watch over our valleys.
They added our two mountains in a way that can also be read as eagle feathers or the waters of Lake Tahoe.
The shapes reference the flat land and cliffs of the Palisades, while the wavelike forms exude the distinct vibes of California culture.
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